Technical, genetic and post-harvest evaluation for international projects
Experts in Global Fruit Production
Technical Expertise
Dr. Manuel Madrid has developed advanced expertise across all the key areas that determine the success of fresh fruit operations:
- Technical and commercial due diligence for agricultural investments
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Regenerative agriculture, soil fertility, and biological control
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Fresh produce supply chains
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Cold chain logistics
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Postharvest technology: harvesting, packing, packhouse design, controlled atmosphere, modified atmosphere packaging, ripening, and quality control
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Reduction of losses during transportation and distribution
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Fruit genetics: varietal evaluation and adaptation to local conditions
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Use of drones and satellite technology for technical assessment and farm monitoring
In addition, he is fluent in English, Spanish, German, Russian, and Dutch, and has working knowledge of French and Italian, enabling effective collaboration on international projects and within multicultural teams.
Professional Background
Throughout his career, Dr. Manuel Madrid has led global teams and projects within multinational companies in the fresh produce and horticultural sector:
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Director of Research, Chiquita Latin America.
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Managing Director, Driscoll’s European Genetics (Netherlands).
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Director of Research and Quality, SanLucar Group (Spain).
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Global Director of Business Development, Syngenta Vegetable Seeds (Switzerland).
His professional path has taken him to live in six countries and execute projects in more than fifty, giving him a deep understanding of diverse agricultural, climatic, and commercial realities.
Academic Background
Dr. Manuel Madrid holds a strong academic foundation that combines agriculture, biotechnology, and business strategy:
- DBA – Doctor of Business Administration, University of Bradford (United Kingdom
- Doctoral thesis: “R&D Management and Decision-Making in Agribusiness Investments”
- MBA, IMD (Lausanne, Switzerland)
- MSc in Horticulture, University of California, Davis (USA)
- MSc in Agricultural Engineering, Polytechnic University of Valencia (Spain)