Tiempo de lectura: 3 minutosEarth Day reminds us of the urgent need to manage the planet’s limited resources responsibly. In this context, farmers and agri-food companies face an increasingly complex challenge: producing more fruits and vegetables with fewer resources—less land, less water, fewer inputs,
Tiempo de lectura: 3 minutosWhy do we continue to find fruit varieties with poor flavor when tastier alternatives already exist? Why do we still see packaging that fails to protect fruit properly, even though more advanced technologies are available?These are questions that many professionals
Tiempo de lectura: 3 minutosInvesting in agriculture is gaining interest among investment funds, particularly in response to the uncertainty and volatility affecting many traditional financial instruments. For several decades, agriculture—with some exceptions—has not been considered a strong investment. The continuous decline in wholesale prices,
Tiempo de lectura: 2 minutosInnovation is one of the most decisive drivers for maintaining competitiveness in the fruit and vegetable sector. The concept gained widespread attention through the work of C. Christensen, a professor at Harvard Business School, who in his book The Innovator’s
Tiempo de lectura: 3 minutosFruit and vegetable producers are facing a challenging environment: low prices, rising costs, and increasingly tight margins. This pressure is forcing many to rethink the profitability of their operations. In response, there are two possible paths: increasing sales or improving
Tiempo de lectura: 2 minutosHorticulture is moving toward a model in which producing more with fewer resources will be essential. Sustainable horticultural technologies will play a key role in addressing a future with less water, less available land, fewer fertilizers, fewer petroleum-based plastics, fewer
