{"id":1036,"date":"2025-11-25T12:52:37","date_gmt":"2025-11-25T12:52:37","guid":{"rendered":"https:\/\/fruitprofits.com\/blog\/sin-categoria\/how-to-accelerate-the-adoption-of-innovation-in-the-fruit-and-vegetable-sector\/"},"modified":"2026-01-07T07:35:05","modified_gmt":"2026-01-07T07:35:05","slug":"how-to-accelerate-the-adoption-of-innovation-in-the-fruit-and-vegetable-sector","status":"publish","type":"post","link":"https:\/\/fruitprofits.com\/en\/blog\/innovation-technology-productivity\/how-to-accelerate-the-adoption-of-innovation-in-the-fruit-and-vegetable-sector\/","title":{"rendered":"How to accelerate the adoption of innovation in the fruit and vegetable sector"},"content":{"rendered":"<\/span> 3<\/span> mins.<\/span><\/span>

Why do we continue to find fruit varieties with poor flavor when tastier alternatives already exist? Why do we still see packaging that fails to protect fruit properly, even though more advanced technologies are available?
These are questions that many professionals in the fruit and vegetable sector ask themselves every day. Although the benefits of adopting new technologies are clear, their implementation within companies progresses far more slowly than expected.<\/p>\n

The diffusion of innovation is a topic widely studied in business schools, as it directly influences economic development and business competitiveness. In this analysis, we explore why innovation is so difficult to implement<\/strong> and what companies can do to accelerate this process.<\/p>\n

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The Company as a System: Technology, People, and Costs<\/strong><\/h2>\n

Every innovation is introduced into a business system with specific economic objectives. Following the vision of W. E. Deming<\/strong>, a system is a set of interrelated processes working together to achieve a common goal.
This means that optimizing one part of the system does not necessarily optimize the system as a whole.<\/strong><\/p>\n

Example 1: The Purchasing Department<\/h3>\n

If a cheaper package is purchased but provides poorer protection for the fruit, the initial savings are offset by increased claims and customer losses. What appears to be a short-term saving becomes a global loss for the system.<\/p>\n

Example 2: New Varieties Without Internal Coordination<\/h3>\n

Introducing a new variety without coordinating with the sales team can generate production peaks that the market cannot absorb. Fruit accumulates, quality declines, and complaints arise from both producers and customers.<\/p>\n

The key is not to choose the most advanced technology, but the one that best fits the system<\/strong>, with the lowest total cost (operational + human) and the lowest risk of failure.<\/p>\n

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What to Consider Before Adopting an Innovation<\/strong><\/h2>\n

When a company considers how to improve fruit shelf life, for example, the solution may come from different approaches:<\/p>\n