{"id":1084,"date":"2025-11-25T12:49:55","date_gmt":"2025-11-25T12:49:55","guid":{"rendered":"https:\/\/fruitprofits.com\/blog\/postcosecha-calidad-de-fruta\/reducing-post-harvest-losses-the-great-missed-opportunity-in-fruit-and-vegetables\/"},"modified":"2026-01-07T07:40:33","modified_gmt":"2026-01-07T07:40:33","slug":"reducing-post-harvest-losses-the-great-missed-opportunity-in-fruit-and-vegetables","status":"publish","type":"post","link":"https:\/\/fruitprofits.com\/en\/blog\/post-harvest-and-fruit-quality\/reducing-post-harvest-losses-the-great-missed-opportunity-in-fruit-and-vegetables\/","title":{"rendered":"Reducing post-harvest losses: the great missed opportunity in fruit and vegetables"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">mins.<\/span><\/span><p data-start=\"130\" data-end=\"559\">Postharvest losses represent one of the greatest inefficiencies in the global fruit and vegetable supply chain. A significant share of fresh produce is lost after harvest due to physiological causes (dehydration, chilling injury), pathological causes (fungi and bacteria), and physical damage (impacts and mechanical injuries). In many cases, these causes are interrelated: a mechanical injury can trigger decay during transport.<\/p>\n<p data-start=\"561\" data-end=\"586\">The figures are striking:<\/p>\n<ul data-start=\"588\" data-end=\"833\">\n<li data-start=\"588\" data-end=\"653\">\n<p data-start=\"590\" data-end=\"653\">In developing countries, <strong data-start=\"615\" data-end=\"625\">20\u201340%<\/strong> of fresh produce is lost.<\/p>\n<\/li>\n<li data-start=\"654\" data-end=\"737\">\n<p data-start=\"656\" data-end=\"737\">In developed countries, losses range between <strong data-start=\"701\" data-end=\"711\">10\u201315%<\/strong>, depending on the crop.<\/p>\n<\/li>\n<li data-start=\"738\" data-end=\"833\">\n<p data-start=\"740\" data-end=\"833\">In the European Union alone, postharvest fruit losses represent <strong data-start=\"804\" data-end=\"818\">\u20ac4 billion<\/strong> in lost value.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"835\" data-end=\"1037\">These losses push many producers to harvest fruit green or immature to avoid damage during transit. The result is <strong>poor quality at the point of sale<\/strong>, fruit with little flavor, and dissatisfied consumers.<\/p>\n<hr data-start=\"1039\" data-end=\"1042\" \/>\n<h2 data-start=\"1044\" data-end=\"1109\"><strong>A Global Opportunity: Postharvest Technology for Quality Fruit<\/strong><\/h2>\n<p data-start=\"1111\" data-end=\"1342\">Chemical postharvest solutions can reduce decay, but their use is highly restricted in some markets\u2014especially in Europe\u2014due to authorization limitations, food safety requirements, and waste management issues in packing facilities.<\/p>\n<p data-start=\"1344\" data-end=\"1432\">This creates a multi-billion-euro business opportunity for technologies that can ensure:<\/p>\n<ul data-start=\"1434\" data-end=\"1630\">\n<li data-start=\"1434\" data-end=\"1508\">\n<p data-start=\"1436\" data-end=\"1508\">Effective protection during transport without the development of decay<\/p>\n<\/li>\n<li data-start=\"1509\" data-end=\"1550\">\n<p data-start=\"1511\" data-end=\"1550\">Compliance with <strong>food safety<\/strong> standards<\/p>\n<\/li>\n<li data-start=\"1551\" data-end=\"1630\">\n<p data-start=\"1553\" data-end=\"1630\">Delivery of <strong>ready-to-eat<\/strong> fruit with proper maturity and good visual quality<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1632\" data-end=\"1873\">Such solutions require an integrated <strong data-start=\"1669\" data-end=\"1699\">\u201cfrom seed to supermarket\u201d<\/strong> approach, as many preharvest factors strongly influence postharvest behavior. This approach is a core part of the improvement methodology applied in our <a href=\"https:\/\/fruitprofits.com\/en\/services\/\">consulting services<\/a>.<\/p>\n<p data-start=\"1875\" data-end=\"1923\">An effective technology portfolio would include:<\/p>\n<ul data-start=\"1925\" data-end=\"2112\">\n<li data-start=\"1925\" data-end=\"1960\">\n<p data-start=\"1927\" data-end=\"1960\">Protective postharvest products<\/p>\n<\/li>\n<li data-start=\"1961\" data-end=\"1997\">\n<p data-start=\"1963\" data-end=\"1997\">Coatings and application systems<\/p>\n<\/li>\n<li data-start=\"1998\" data-end=\"2037\">\n<p data-start=\"2000\" data-end=\"2037\">New packaging materials and designs<\/p>\n<\/li>\n<li data-start=\"2038\" data-end=\"2078\">\n<p data-start=\"2040\" data-end=\"2078\">Ripening and degreening technologies<\/p>\n<\/li>\n<li data-start=\"2079\" data-end=\"2112\">\n<p data-start=\"2081\" data-end=\"2112\">Advanced cold storage systems<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2114\" data-end=\"2117\" \/>\n<h2 data-start=\"2119\" data-end=\"2181\"><strong>The Postharvest Management Challenge: Massive Global Losses<\/strong><\/h2>\n<p data-start=\"2183\" data-end=\"2283\">Postharvest losses affect the entire world, not only developing countries. Some key figures include:<\/p>\n<ul data-start=\"2285\" data-end=\"2560\">\n<li data-start=\"2285\" data-end=\"2358\">\n<p data-start=\"2287\" data-end=\"2358\"><strong data-start=\"2287\" data-end=\"2297\">10\u201320%<\/strong> of grain is lost annually due to poor storage (ADM, 2010).<\/p>\n<\/li>\n<li data-start=\"2359\" data-end=\"2428\">\n<p data-start=\"2361\" data-end=\"2428\">In Southeast Asia, postharvest rice losses range from <strong data-start=\"2415\" data-end=\"2425\">10\u201337%<\/strong>.<\/p>\n<\/li>\n<li data-start=\"2429\" data-end=\"2506\">\n<p data-start=\"2431\" data-end=\"2506\">In Africa, cereal losses range between <strong data-start=\"2470\" data-end=\"2480\">11\u201318%<\/strong>, depending on the crop.<\/p>\n<\/li>\n<li data-start=\"2507\" data-end=\"2560\">\n<p data-start=\"2509\" data-end=\"2560\">Postharvest potato losses in Asia reach <strong data-start=\"2549\" data-end=\"2559\">23\u201327%<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2562\" data-end=\"2650\">For fruits and vegetables\u2014far more perishable products\u2014the figures are even more severe:<\/p>\n<ul data-start=\"2652\" data-end=\"2808\">\n<li data-start=\"2652\" data-end=\"2692\">\n<p data-start=\"2654\" data-end=\"2692\">Tomatoes in Egypt: <strong data-start=\"2673\" data-end=\"2683\">27\u201343%<\/strong> losses<\/p>\n<\/li>\n<li data-start=\"2693\" data-end=\"2737\">\n<p data-start=\"2695\" data-end=\"2737\">Vegetables in Southeast Asia: <strong data-start=\"2725\" data-end=\"2735\">13\u201320%<\/strong><\/p>\n<\/li>\n<li data-start=\"2738\" data-end=\"2808\">\n<p data-start=\"2740\" data-end=\"2808\">Mangoes in tropical countries: <strong data-start=\"2771\" data-end=\"2781\">15\u201370%<\/strong>, depending on the season<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2810\" data-end=\"2829\">In India and China:<\/p>\n<ul data-start=\"2831\" data-end=\"2908\">\n<li data-start=\"2831\" data-end=\"2863\">\n<p data-start=\"2833\" data-end=\"2863\">Citrus and mango: <strong data-start=\"2851\" data-end=\"2861\">15\u201325%<\/strong><\/p>\n<\/li>\n<li data-start=\"2864\" data-end=\"2887\">\n<p data-start=\"2866\" data-end=\"2887\">Cabbage: <strong data-start=\"2875\" data-end=\"2885\">20\u201325%<\/strong><\/p>\n<\/li>\n<li data-start=\"2888\" data-end=\"2908\">\n<p data-start=\"2890\" data-end=\"2908\">Tomato: <strong data-start=\"2898\" data-end=\"2908\">20\u201335%<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2910\" data-end=\"3051\">In developed countries, total losses\u2014from the field to retail storage\u2014reach <strong data-start=\"2986\" data-end=\"2993\">12%<\/strong>, and can rise to <strong data-start=\"3011\" data-end=\"3018\">20%<\/strong> in supermarkets and foodservice.<\/p>\n<p data-start=\"3053\" data-end=\"3217\">In addition, fruit that degrades but is not discarded loses value when downgraded from <strong data-start=\"3140\" data-end=\"3169\">Category I to Category II<\/strong>, reducing revenues by an additional <strong data-start=\"3206\" data-end=\"3216\">10\u201320%<\/strong>.<\/p>\n<p data-start=\"3219\" data-end=\"3428\">Despite its scale, this problem has received limited attention: <strong data-start=\"3283\" data-end=\"3323\">95% of agricultural research funding<\/strong> is still allocated to production, while only <strong data-start=\"3369\" data-end=\"3375\">5%<\/strong> is devoted to postharvest research (UC Davis, 2010).<\/p>\n<hr data-start=\"3430\" data-end=\"3433\" \/>\n<h2 data-start=\"3435\" data-end=\"3486\"><strong>Improving Quality: Flavor, Color, and Shelf Life<\/strong><\/h2>\n<p data-start=\"3488\" data-end=\"3658\">One of the most common consumer complaints is poor fruit quality at retail: lack of flavor, excessive firmness, mealy texture, insufficient color, or advanced senescence.<\/p>\n<p data-start=\"3660\" data-end=\"3885\">To reduce losses, producers increasingly harvest fruit at an <strong>immature stage<\/strong>. While this limits transit damage, it destroys the eating experience.<br data-start=\"3805\" data-end=\"3808\" \/>The outcome is flavorless fruit, dissatisfied consumers, and declining sales.<\/p>\n<p data-start=\"3887\" data-end=\"4068\">Ripening <strong>rooms are widely<\/strong> used for bananas, but much less so for mangoes, avocados, or stone fruit. In citrus, degreening is used to remove chlorophyll and reveal orange coloration.<\/p>\n<p data-start=\"4070\" data-end=\"4145\">When properly designed, ripening systems can significantly improve quality:<\/p>\n<ul data-start=\"4147\" data-end=\"4242\">\n<li data-start=\"4147\" data-end=\"4164\">\n<p data-start=\"4149\" data-end=\"4164\">Better flavor<\/p>\n<\/li>\n<li data-start=\"4165\" data-end=\"4183\">\n<p data-start=\"4167\" data-end=\"4183\">Improved color<\/p>\n<\/li>\n<li data-start=\"4184\" data-end=\"4205\">\n<p data-start=\"4186\" data-end=\"4205\">Greater juiciness<\/p>\n<\/li>\n<li data-start=\"4206\" data-end=\"4242\">\n<p data-start=\"4208\" data-end=\"4242\">Higher end-consumer satisfaction<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4244\" data-end=\"4332\">Some of these processes can be seen in real-world projects featured in our <a href=\"https:\/\/fruitprofits.com\/en\/success-stories\/\">case studies<\/a>.<\/p>\n<hr data-start=\"4334\" data-end=\"4337\" \/>\n<h2 data-start=\"4339\" data-end=\"4386\"><strong>Food Safety and Environmental Sustainability<\/strong><\/h2>\n<p data-start=\"4388\" data-end=\"4704\">Postharvest products represent a very small share of total agricultural inputs, yet they are the <strong>most visible<\/strong> and carry the highest regulatory risk.<br data-start=\"4536\" data-end=\"4539\" \/>Errors in concentration, coverage, or equipment calibration can lead to <strong>excessive residues<\/strong>\u2014something European retailers reject even when legal MRLs are not exceeded.<\/p>\n<p data-start=\"4706\" data-end=\"4970\">There is also an environmental challenge: solutions applied through \u201cshower\u201d or \u201ccascade\u201d systems must be disposed of at the end of the day.<br data-start=\"4846\" data-end=\"4849\" \/><strong>Zero-spillage application<\/strong> technologies already exist\u2014such as those developed in Spain\u2014but their adoption remains limited.<\/p>\n<p data-start=\"5346\" data-end=\"5616\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-301\" src=\"https:\/\/fruitprofits.com\/wp-content\/uploads\/2025\/11\/Comparativa-de-manzanas.png\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/fruitprofits.com\/wp-content\/uploads\/2025\/11\/Comparativa-de-manzanas.png 1297w, https:\/\/fruitprofits.com\/wp-content\/uploads\/2025\/11\/Comparativa-de-manzanas-300x200.png 300w, https:\/\/fruitprofits.com\/wp-content\/uploads\/2025\/11\/Comparativa-de-manzanas-1024x682.png 1024w, https:\/\/fruitprofits.com\/wp-content\/uploads\/2025\/11\/Comparativa-de-manzanas-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<hr data-start=\"5618\" data-end=\"5621\" \/>\n<h2 data-start=\"131\" data-end=\"184\"><strong>Conclusion: A Strategic Opportunity for the Sector<\/strong><\/h2>\n<p data-start=\"186\" data-end=\"205\">The combination of:<\/p>\n<ul data-start=\"207\" data-end=\"363\">\n<li data-start=\"207\" data-end=\"241\">\n<p data-start=\"209\" data-end=\"241\">Significant postharvest losses<\/p>\n<\/li>\n<li data-start=\"242\" data-end=\"286\">\n<p data-start=\"244\" data-end=\"286\">Insufficient quality at the retail level<\/p>\n<\/li>\n<li data-start=\"287\" data-end=\"325\">\n<p data-start=\"289\" data-end=\"325\">Growing concerns about food safety<\/p>\n<\/li>\n<li data-start=\"326\" data-end=\"363\">\n<p data-start=\"328\" data-end=\"363\">The environmental impact of waste<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"365\" data-end=\"545\">highlights a clear business opportunity in postharvest technologies that can <strong>reduce losses, improve quality<\/strong>, and <strong>increase profitability<\/strong> across the fruit and vegetable supply chain.<\/p>\n<p data-start=\"547\" data-end=\"723\">If you would like to explore how to reduce losses, improve processes, and optimize quality within your supply chain, you can contact our team directly through the <a href=\"https:\/\/fruitprofits.com\/en\/contact\/\">contact<\/a> page.<\/p>\n<p data-start=\"725\" data-end=\"909\"><em><strong>FruitProfits is a consulting company specialized in postharvest technology, helping clients worldwide reduce costs, minimize losses, and improve quality throughout the value chain.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">mins.<\/span><\/span>Postharvest losses represent one of the greatest inefficiencies in the global fruit and vegetable supply chain. A significant share of fresh produce is lost after harvest due to physiological causes (dehydration, chilling injury), pathological causes (fungi and bacteria), and physical damage (impacts and mechanical injuries). In many cases, these causes are interrelated: a mechanical injury [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[62],"tags":[63,41,57,42],"class_list":{"0":"post-1084","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-post-harvest-and-fruit-quality","8":"tag-agricultural-losses","9":"tag-fruit-quality","10":"tag-horticultural-technology","11":"tag-post-harvest","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reducing post-harvest 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