English Russian Spanish

Fruitprofits: the fresh produce technology and marketing specialists

Dr. Manuel Madrid

Fresh produce expert

Fruitprofits: your global source of fresh produce technology and information

Fruit Profits is a consultancy based in Valencia, Spain that specializes in innovation,  technology and process improvement for the fresh produce sector


• Development of technology for fruit quality and postharvest improvement: harvest, packaging, cold storage, controlled atmosphere and ripening
• New product development of fruits and vegetables
• New fruit variety agronomic and postharvest evaluation
• Evaluation and improvement of the fresh produce value chain
• Cold chain analysis and improvements
• Controlled atmosphere and modified atmosphere facility design and improvement
• Modified atmosphere packaging design

 Qualifications and experience
Dr. Manuel Madrid, managing director of Fruit Profits, has extensive experience in tropical crops (banana, pineapple, mango, and papaya), vegetable crops (tomato, melon, watermelon, pepper, salads) and berries (strawberries, raspberries, blackberries, blueberries). He has conducted development projects in North and South Europe, North Africa (Morocco), South America (Colombia, Brazil, Chile), Central America ( Costa Rica, Guatemala, Honduras, Panama) USA and México.

Dr. Madrid has 25 years´ experience in:

• New product development and market introduction of fruits and vegetables,
• Evaluation and improvement of the fresh produce value chain in more than 50 countries
• Developing technology for fruit quality improvement: harvest, packaging, cold storage, ripening

Dr. Madrid has a MSc in Horticulture from University of California, Davis and MSc Agricultural Engineering, Polytechnic University, Valencia, Spain, a doctorate in Business Administration from Bradford University, UK, an MBA from IMD (Institute for Management Development), Lausanne, Switzerland
Prior to forming his own company Manuel was Managing Director at Driscolls European Genetics for four years; Director, Business Development, Syngenta Seeds Vegetables Europe for five years; Director of research, Chiquita Brands Latin America, in Costa Rica for five years.
Fruit Profits is also part of an international network of fresh produce technology experts, which includes the JSB Group and Holcroft Postharvest Consulting in the USA. They have joined forces to provide technical and educational services to the fresh produce and food industries.
Regions where FruitProfits has experience:
• USA, Canada, Mexico
• South America e.g. Colombia, Brazil, Chile, Peru, Ecuador,
• Central America e.g. Costa Rica, Guatemala, Honduras, Panama
• North and South Europe
• North Africa e.g. Morocco, Tunisia, Egypt
• Australia and New Zealand
• Asia: Philippines

Our client list includes: AgroFresh, Biopolis, Camposol Canary Islands Banana Coop, Its Fresh, HAME Group Guatemala, Maersk, SanLucar Group, Sumitomo Fruit Company, Planasa, Syngenta, Univeg-Greenyard, Volga Group Russia, Yildiz Group- Sok supermarkets , and investment funds such as CINVEN and TANA CAPITAL 

Specific services offered :

Postharvest Technology
• Harvest and handling of commodities
• Sorting equipment
• Storage recommendations
• Cooling and cold chain management
• Cold room design
• Physiological disorders
• Ethylene measurement and control
• Ripening and ripening rooms
• Container CA / cold room CA
• Storage and transportation monitoring and modelling

Packaging and Protective Atmospheres
• Respiration measurement and interpretation
• Modified atmosphere package design
• Modified atmosphere implementation 
• Packaging equipment resource
• Packaging and packaging materials
• Sustainable packaging resource

Postharvest Pathology
• Postharvest disease control
• Postharvest application equipment, nozzles

Biological control
• Postharvest biological control

Fresh Produce investment evaluations
• Due diligence and investment valuation for agribusiness investment funds

If your company needs advice with projects related to development and improvement of fresh produce value chain - packaging, harvest, transport, storage, ripening and marketing of fruits and vegetables  - write to us at: manuel.madrid@fruitprofits.com


You can contact us by filling in the following form:

Data Protection *
 I agree with data protection policy

* Required

We use cookies to ensure the best web experience. By accessing the website, we asume that you agree with the use of cookies. I agree